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Posts Tagged ‘Courrier International’

Photo originally uploaded by jew_bokobz on Flickr

I recently came across a great article in Courrier International entitled “Obama inspiré par Sarkozy.”

Courrier International is a French weekly which takes articles from papers around the world, drawing from publications as eclectic as the Madagascar Tribune and the Yorkshire Post, and translates them into French. I wish we had an English version of this – does anybody know one?

This particular article on Sarkozy and Obama was a translation of a piece that originally appeared in Newsweek under the title “Big Government is Back – Big Time”. The author used a teasing lead-in, claiming Obama’s speeches were becoming more and more like Sarkozy’s but the rest of the article simply focused on Obama moving towards a more “European-style” paternalistic government.

Courrier International’s translation of the article was spot on (compare the Courrier verision and the original if you like) but the editor couldn’t resist sexing up the title. Use Obama in the headlines because Obama sells.

Such is Obama’s popularity in France, that in the last 12 months, Obama has been Googled by the French twice as much as they Google their own president, Sarkozy.

I found this out using Google insights. If you look at the bottom of this Google insights search, you’ll see that the most popular search terms for Sarkozy are actually for his wife, Carla Bruni.

Oh dear. It looks like Sarkozy is the one in need of inspiration.


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